CREATIVITY
ARE YOU STRETCHING OR STAGNANT?
If you’re standing still, you may as well be going backward,
especially in the fast-moving world of design. Here are
8 ways to stretch yourself and expand your creativity.

In 2002, Tiger Woods was already the world’s best steer clear of comfort zones, even when they’re on golfer. Nobody could touch him. But instead of cel- top. And the same goes for highly creative people. ebrating in the clubhouse, Woods hired a new coach, Stretching isn’t just the name of the game—it’s the Hank Haney, and began totally overhauling his swing. game-changer.

For the next two years, Woods’ game looked like “Learn not to be careful,” Diane Arbus, the leg-
something dropped hard from a high place. Not pretty. endary photographer, preached to her students. This
He didn’t win a single event on the PGA Tour. And he wasn’t a call for carelessness, but rather a prodding for
lost his No. 1 ranking. students to take risks and shift out of safety zones.
But the following year, Woods’ new swing kicked It’s never too late to interject a bit of spontaneity
in. He won six tour events, including the Masters and into your own work. As you read through the following
British Open. He was back. And better than ever. inspirational stories, complete the eight mind-stretch-
That’s the way sports champions perform. They ing prompts that accompany them.