MERIT

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TITLE

Steeplechase Invitation

TITLE

Vitivia Pro:Vitamin Packaging

COMPANY/ORGANIZATION Vanderbilt University, Nashville, TN; www.vanderbilt.edu

COMPANY/ORGANIZATION Vitivia, a division of JSJ Pharmaceuticals, Charleston, SC; www.vitivia.com

CREATIVE TEAM Jenni Ohnstad, Donna Pritchett, Judy Orr, Brenda Black

PROJECT OBJECTIVE The designers wanted to capture the “spirit and tradition” of the Iroquois Steeplechase, an equestrian event that’s an annual fundraiser for the Monroe Carell Jr. Children’s Hospital at Vanderbilt University.

CREATIVE TEAM

Lydia Grossov

DESIGN APPROACH The product’s purity and lightweight nature comes through in this packaging system for a new line of topical antioxidant vitamins. Even the capsules containing the pure concentrations of vitamins A, C and E are thoughtfully designed.