CREATIVITY
BECOME A CULTURE CREATOR
The future for designers is to become ‘culture creators.’
Learn more about this new breed of creative and the top 10
characteristics that will place you among its ranks.

fonts and appealing colors. We must become “culture creators” by finding new sources of inspiration and influence in the world around us and translating them into our designs. Here are 10 characteristics you must embrace in order to take your work—and your creativity—to the next level.

ILLUS TRATION B Y ANA BAGAYAN www.magnetreps.com

When was the last time you experienced something truly new? As designers, our jobs are all about imagination and new ideas, but those ideas seem to be getting harder and harder to find. The only way to keep our work fresh and ahead of the trends is to become more than designers, more than people who choose nice